I began my blog, Actor Aesthetic, in January 2017 as a requirement.
I had extra hours to spare in the last semester of college, and I chose to take a Digital and Online media course based around blogging and mass media. The class was instructed online by Professor Salwa Khan of Texas State University.
Remember, I am graduating with a degree in Musical Theatre. My extent of writing knowledge derives from gen-eds and two doses of AP English in high school.
What once was a hobby became a full blown daily dedication.
The Secrets to a Successful Blog
Most fail to realize the figurative blood, sweat and tears it takes to successfully run a blog.
According to The Minimalists, blogging is more like a running a business.
In order to keep people wanting to read and visit Actor Aesthetic, I don’t just write every day.
- I manage a Twitter account, an Instagram account, a Pinterest account, and a Facebook page.
- I hashtag wisely.
- I sift through relevant hashtags on Twitter and Instagram, liking and commenting on posts to grow my following.
- I design blog graphics to share on Pinterest.
- I connect with other bloggers.
- I actively participate in social media blogger groups.
- I read Playbill, Backstage, and Broadway World daily (sites incredibly important to my niche).
- I keep an eye on breaking news in the theatre industry, upcoming auditions, reviews, show clips and more. I repost when necessary.
- I chat with peers, mentors, and other industry professionals on questions they want answers to, topics they’d like covered.
- I research the best times to share on various social media platforms to maximize views.
- I share relevant material on my Twitter, Instagram Pinterest, and Facebook.
- I make sure to be aware of Search Engine Optimization. I utilize keywords in titles, descriptions, and metadata.
- I track my site’s statistics with analytics.
- I am constantly renovating the interface of my website to ensure an aesthetically pleasing and easy to use environment.
- I keep an eye on WordPress, updating my theme and plugins when available and monitoring for issues.
- I brainstorm and record any ideas for upcoming blog posts.
- I study html and css.
- I manage an editorial calendar.
Still think blogging is all play and no work? Think again!
What are some ways you find helpful to maintain a successful work-life-blog balance? I’d love to have your input!