#25: How to Bump Your Actor Website to the Top of Google Search
A website can be one of the most important marketing tools for a professional actor. Actors can use websites to provide information directly to casting directors in the theatre industry. By updating your site with a headshot, resume, recent news and contact information, creative teams can easily learn more about you and potentially call you in for auditions and callbacks.
Once you design your website and its live, try searching your name on Google. Does your website pop up on the first page? Is it the first result? Or way down on the bottom?
If you've noticed that your site isn't the first result that comes up when you search your name, you may be at a disadvantage. We need to make our information as readily available as possible, and if someone can't find your site, they'll quickly move on.
So how do we get the page to come up to the top of Google when someone searches our name?
Search Engine Optimization.
SEO, or Search Engine Optimization, is a marketing idea focused on growing visibility in organic (non-paid) search engine results. According to Moz, "SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines."
From the words on your page to the way other sites link to you on the web, actors should keep SEO in mind when creating a website. Here are some easy tips to bring your website to the top of Google search!
To use the online image optimizer mentioned in the podcast, click here.
For more on URL structure, click here.
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